Cohort start date:
1st June 2022
Full-price scholarships available for those in need, including those who took refuge from Russia-Ukraine war – LEARN MORE.
What sensations and emotions are you naturally drawn to and why? How can you express these emotions more fully? And how can you apply them to your products and services to create richer and more memorable experiences and build longer-lasting relationships with your customers?
To boost your Aesthetic Intelligence, you need to start from within. In other words, you must develop a deeper understanding of your own personal tastes and preferences and gain the clarity and confidence required to express them.
Phase 1 is designed to heighten your self-awareness, awaken your senses and explore your Aesthetic Identity.
Discover what Aesthetic Intelligence is, why it is critically important, and how it serves as a powerful competitive advantage for leaders in all industries.
Learn how aesthetics affect our senses. Discover the forces that shape our aesthetics preferences and explore why certain non-conventionally beautiful objects can be perceived as beautiful. Get inspired by aesthetic geniuses and their personal journeys.
Develop a deeper awareness of your physical sensations and the emotions they elicit. Gain a clearer understanding of what you are drawn to and why. And acquire techniques for curating and expressing your style.
Now that you’ve built a strong personal foundation, it’s time to apply your skills to business and turn your Aesthetic Intelligence into a powerful competitive advantage.
Phase 2 of this course invites you to overcome business challenges that leaders, founders, and strategists commonly face by developing a bold aesthetic solution for a real company.
Develop the know-how to identify brand codes and repurpose them in fresh, compelling and relevant ways, while still honoring deeply-held and longstanding company values.Strengthen the impact and emotional resonance of a business by enhancing the quality of its touchpoints, including what your customers see, touch, hear, smell and taste. Use your aesthetic advantage to understand your customers’ experience and envision new and exciting possibilities.
Harness the power of the senses as a tool to navigate aesthetic trends and movements and prepare for future ones.
Apply all your learnings, takeaways and tools to craft and present your final project. All projects will be entered for consideration of the Aesthetic Award and for discussion on Pauline Brown´s monthly Tastemaker Webinar.
Acquiring Aesthetic Intelligence is not easy nor immediate. It takes time, and it takes effort. But it’s worth it!
Phase 3 ensures that you continue to refine your Aesthetic Intelligence through an ongoing series of live events, interviews with prominent tastemakers, community forums, and blogs focused on new and interesting developments in the field.
"When I look back at my career - from leading LVMH USA to driving strategy at Estee Lauder to investing in retail brands for Carlyle - I believe my appreciation of aesthetics contributed more to my success than did my business degree from Wharton or analytic training at Bain."
Pauline BrownLearn more
how and why aesthetic intelligence can be used to capture attention, create desirability, build connections, and unlock financial value.
how to conduct a sensorial audit to identify strengths and opportunities for your business and develop aesthetic strategies for long-term sustainable growth.
and sharpen your personal style and brand to marry your inner values and your professional presentation.
your value proposition and build a strong competitive advantage through its aesthetic expressions.
your aesthetic sensitivity to forge deeper connections with key constituents, including customers, employees, suppliers and partners.
Learn by Doing
This is your creative space -- an open canvas -- for you to apply your insights. The more you dig in and the more you explore, the more you will gain.
Flexible and Adaptable
Aesthetic sensitivity, preferences and tastes evolve through a combination of exploration and inspiration. Learn at the speed that’s right for you and your own creative flow.
Our proprietary method for teaching aesthetic intelligence is taught through a series of easy-to-digest learning units and easy-to-follow exercises.
Learn from the Best
Exclusive live sessions in which the world’s leading tastemakers share their stories, experiences and practical techniques for boosting aesthetic intelligence.
Content built on 30 years of executive insight plus top-tier business education
The course is based on insights that guided Pauline’s own success as a top executive in the luxury goods world and leading thought leader and MBA courses taught at Harvard and Columbia Universities.
Exclusive access to a professional community committed to lifelong learning in Aesthetic Intelligence.
At the end of each quarter, Pauline and her team will announce the winner of the Aesthetic Award. Winners will receive personalized feedback from a panel of experts, and will be recognized in A.I. Lab's media coverage. In addition, they will be inducted into our roster of 'Leading Tastemakers' and will automatically qualify for our advanced course.
Participants will have a 3-month access to the course, curated content and live sessions.
"After reading Aesthetic Intelligence and having Pauline on my podcast I knew I had to join the A.I. Labs and I was not disappointed. The calibre of guests, content and conversations were exquisite. The additional extraordinary value is the community - connecting with other tastemakers around the world. Lastly having Pauline's guidance, mentorship and teaching through the program was beyond my expectations."
S.Martin, Serial Entrepreneur, Calgary, Canada
"The experience was inspiring and full of practical elements that lifted me up from the first day."
A. Lyagina, Coffee Brand Marketer, Moscow, Russia
"Enchanting. The topic itself is fascinating. As human beings, we are all attracted to beauty. Understanding how this relates to all aspects of business/life is both intriguing and inspiring!"
F. Wilson, Financial Advisor, Veneto, Italy
"A.I. Labs was an invaluable experience. Profound knowledge, from evidence based scientific research to philosophical deep understandings, connected us with a wide range of fields. Many thanks to all the Tastemakers who shared their time and perspectives with us!"
J. Kebs, Specialist, MD, Specialist in Preventative Medicine, Rio de Janeiro, Brazil
"This course is unique. There is nothing else like it available for people interested in the topic. With access to Tastemakers from different industries from all parts of the world, the door to a whole new way of thinking and has been opened wide for me. I am excited to learn more!”
S. Wall, Graphic Designer, Manchester, England
“A.I. Labs course has helped me understand myself better through an aesthetic lens and articulate ideas to my clients. Pauline and her team know how to ask the right questions and create the best exercises to deepen your understanding of aesthetics and apply them to your life & business. One of my favorite aspects of this course is the community they have curated. Everyone is so unique and comes from such a diverse background. We all come together to discuss the use of aesthetics - something we are all passionate about. It's truly beautiful. I have learned so much."
K. Obert, Chief Brand Officer, Los Angeles, United States
"Words cannot describe how much this revolutionary teaching has imparted on me... The insights I gleaned are explosive.""
S. Egharevba, Education Entrepreneur, Lagos, Nigeria
"It truly helped me tap into the parts of myself I needed to turn our company around!"
V. Colman, App Developer, Los Angeles, United States
"Aesthetic Intelligence is a fascinating field of study. In my experience, A. I. Labs offers a unique program that sparks rich ideas for innovation and collaboration."
E. Lindsay, National Geographic Explorer, Hawaii, United States
We offer a handful of scholarships, reserved each cohort for those in need. At the moment we are awarding 10 full-price scholarships for our Spring Cohort, valued at $1080 each, to those who took refuge from the Russia-Ukraine war, to low income students and other people in need. Apply before April 18 by filling out this form. The course kicks off on April 25.
We also offer special opportunities for those wishing to sponsor a course for someone in need. Please contact us for more information.
This self-paced course offers a foundation for building your aesthetic muscles and applying your taste to your business. Taught by Pauline Brown, it consists of:
Yes. The course is taught entirely by Pauline Brown. On occasion, she invites other aesthetic geniuses to share their perspectives and experiences.
Pauline and her team will announce a Grand Winner of the Aesthetic Award. Winners will get a personalized feedback session and be featured in a variety of public forums and media outlets. In addition, they will be inducted into our roster of Aesthetic Geniuses and will gain access to our “Train the Trainer” certification course, launched mid 2022.
Yes. As a growing community of tastemakers, we are continuously on the lookout for those who master the art of sensorial seduction and infuse beauty in their lives and businesses. As a course member, you will have the opportunity to participate in online sessions, in which Pauline Brown interviews leading tastemakers and explores the tools, experiences, influences and habits that shaped their success.
Absolutely. We know you are busy and, as such, have designed this course around microlearning segments and self- paced methodologies. Participants are able to watch, listen and read from any device, anytime, anywhere – regardless of individual bandwidth and schedule constraints.
We recommend that you dedicate between 30 mins and an hour each week in order to complete the entire course (including exercises and assignments) within 2 months. For those who can allocate more time or have specific areas of interest, we offer optional readings as well.
Also, please note that you will have access to the course for 3 months, so, if helpful, you can go through it at a slower pace.
Each video clip, audio file, reading assignment, and exercise includes an estimated amount of time, so you can plan your activities accordingly.
Exercise come with inspiring examples, which will help guide you. If you need any additional support, you are welcome to send all questions and comments to our community forum, where you will engage in rich dialogue with other tastemakers. The monthly workshops are also opportunities for you to share your opinions on the field.
You will have a 3-month access to your course and curated content. Upon completion of this timeframe, if you haven’t completed the course or if you wish to continue learning with updated content, you may request a 3-month extension.
Full 3-month access to the program (e.g., videos, interactive workbook, downloadable resources, live online sessions, audio instructions), our community and our curated content and events.
Aesthetic Intelligence is, in a word, taste. It’s not about creativity or artistry. It’s about the ability to decipher not only what looks and feels good to you, but why and how to deliver it for others. When it comes to business, aesthetics has the potential to unlock a lot of value – and not just for design-oriented companies.
Interested in energizing your organization and strengthening your capabilities? We design and deliver custom learning programs according to your team’s and your industry’s specific needs. We also collaborate with corporate clients on a series of aesthetic workshops.