Discounts available for groups of 3+. To learn more, contact us at ailabs@aestheticintelligence.com
What sensations and emotions are you naturally drawn to and why? How can you express these emotions more fully? And how can you apply them to your products and services to create richer and more memorable experiences and build longer-lasting relationships with your customers?
To boost your Aesthetic Intelligence, you need to start from within. In other words, you must develop a deeper understanding of your own personal tastes and preferences and gain the clarity and confidence required to express them.
Phase 1 is designed to heighten your self-awareness, awaken your senses and explore your Aesthetic Identity.
Discover what Aesthetic Intelligence is, why it is critically important, and how it serves as a powerful competitive advantage for leaders in all industries.
Learn how aesthetics affect our senses. Discover the forces that shape our aesthetics preferences and explore why certain non-conventionally beautiful objects can be perceived as beautiful. Get inspired by aesthetic geniuses and their personal journeys.
Develop a deeper awareness of your physical sensations and the emotions they elicit. Gain a clearer understanding of what you are drawn to and why. And acquire techniques for curating and expressing your style.
Now that you’ve built a strong personal foundation, it’s time to apply your skills to business and turn your Aesthetic Intelligence into a powerful competitive advantage.
Phase 2 of this course invites you to overcome business challenges that leaders, founders, and strategists commonly face by developing a bold aesthetic solution for a real company.
Develop the know-how to identify brand codes and repurpose them in fresh, compelling and relevant ways, while still honoring deeply-held and longstanding company values.Strengthen the impact and emotional resonance of a business by enhancing the quality of its touchpoints, including what your customers see, touch, hear, smell and taste. Use your aesthetic advantage to understand your customers’ experience and envision new and exciting possibilities.
Harness the power of the senses as a tool to navigate aesthetic trends and movements and prepare for future ones.
Apply all your learnings, takeaways and tools to craft and present your final project. All projects will be entered for consideration of the Aesthetic Award and for discussion on Pauline Brown´s monthly Tastemaker Webinar.
Acquiring Aesthetic Intelligence is not easy nor immediate. It takes time, and it takes effort. But it’s worth it!
Phase 3 ensures that you continue to refine your Aesthetic Intelligence through an ongoing series of live events, interviews with prominent tastemakers, community forums, and blogs focused on new and interesting developments in the field.
"When I look back at my career - from leading LVMH USA to driving strategy at Estee Lauder to investing in retail brands for Carlyle - I believe my appreciation of aesthetics contributed more to my success than did my business degree from Wharton or analytic training at Bain."
Pauline Brown
Learn more
Founder
how and why aesthetic intelligence can be used to capture attention, create desirability, build connections, and unlock financial value.
how to conduct a sensorial audit to identify strengths and opportunities for your business and develop aesthetic strategies for long-term sustainable growth.
and sharpen your personal style and brand to marry your inner values and your professional presentation.
your value proposition and build a strong competitive advantage through its aesthetic expressions.
your aesthetic sensitivity to forge deeper connections with key constituents, including customers, employees, suppliers and partners.
Learn by Doing
This is your creative space -- an open canvas -- for you to apply your insights. The more you dig in and the more you explore, the more you will gain.
Flexible and Adaptable
Aesthetic sensitivity, preferences and tastes evolve through a combination of exploration and inspiration. Learn at the speed that’s right for you and your own creative flow.
User-Friendly Framework
Our proprietary method for teaching aesthetic intelligence is taught through a series of easy-to-digest learning units and easy-to-follow exercises.
Learn from the Best
Exclusive live sessions in which the world’s leading tastemakers share their stories, experiences and practical techniques for boosting aesthetic intelligence.
Content built on 30 years of executive insight plus top-tier business education
The course is based on insights that guided Pauline’s own success as a top executive in the luxury goods world and leading thought leader and MBA courses taught at Harvard and Columbia Universities.
Vibrant community
Exclusive access to a professional community committed to lifelong learning in Aesthetic Intelligence.
Aesthetic Recognition
At the end of each quarter, Pauline and her team will announce the winner of the Aesthetic Award. Winners will receive personalized feedback from a panel of experts, and will be recognized in A.I. Lab's media coverage. In addition, they will be inducted into our roster of 'Leading Tastemakers' and will automatically qualify for our advanced course.
Continuous Learning
Participants will have a 3-month access to the course, curated content and live sessions.
Interested in energizing your organization and strengthening your capabilities? We design and deliver custom learning programs according to your team’s and your industry’s specific needs. We also collaborate with corporate clients on a series of aesthetic workshops.