Articulating Aesthetic Values and Vision: How to communicate your aesthetic ideals – with precision, specificity, authenticity and feeling?

12:00 - 13:00 EST

Managing Aesthetic Conflict: Whether your brand was launched a century ago or just last year, it has heritage. And the stories and codes related to its heritage are among its most valuable assets. At the same time, in order to survive, brands must stay relevant, and they must evolve. How can you overcome potential dissonance and balance the conflicting pressures between honoring your brand’s heritage, while continuing to adapt it for a new generation of customers?

12:00 - 13:00 EST

Aesthetic Trend-Spotting: How to identify and capitalize on aesthetic trends based on broader social and cultural movements

12:00 - 13:00 EST

Winter Cohort Graduation Ceremony & Aesthetic Awards

12:00 - 13:00 EST

Aesthetic Empathy: How to decode and appeal to your customers’ distinct tastes, aspirations and desires (even and especially when they differ from your own)?

12:00 - 13:00 EST

Our Winter Cohort kick off event! Tastemakers meet each other, learn about the aesthetic advantage in business, meet the team, share their goals and explore the key elements of the learning experience.

11:00 - 12:00 EST

• Unveiling the Aesthetic Trend of The Year
• Top Brand Awards:

• Most Aesthetic Contributors to the Course

12:00 - 13:00 EST

Overcome Technological Constraints to Create Memorable and Sensorial Online Experiences

Get tickets here : https://www.eventbrite.com/x/how-to-maximize-digital-aesthetics-and-overcome-technological-constraints-tickets-463582707357

12:00 - 13:00 EST

Empowering a brand through its distinct markers and its unique, compelling and memorable stories

Buy tickets here https://www.eventbrite.com/e/how-to-build-your-brand-by-creating-myths-that-matter-tickets-463564583147

12:00 - 13:00 EST

Learning how to identify the patterns behind major news stories, deconstruct the emotions they elicit and anticipate the trends they spark

Buy tickets here: https://www.eventbrite.com/e/how-to-identify-and-capitalize-on-future-aesthetic-trends-tickets-463557050617

12:00 - 14:00 EST

We guide participants into ensuring that their personal style is aligned with their professional goals.  

We will uncover the way codes of dress are dictated by our social and economic class as well as by professional codes that have been established well before us—not to mention practical concerns for comfort and safety. These are part of understanding AI, too, in the sense that they provide a gateway for developing empathy for ourselves and for the way others dress. The problem with dress codes is that they have the pretense of being set by a higher authority, and in my opinion, it’s more beneficial to come up with other codes that express something about the individual and are not based on some nameless overseer’s arbitrary ruling about what’s right and what isn’t.

We will help you scrap old social dress codes and adopt new personal ones as a way to convey aspects of your talents and personality. We will explore the dressing process in a s-multisensorial and attuned way, helping you find style icons that can serve as your aesthetic ideals and experiment with items you might be attracted to but never dared to wear.

https://www.eventbrite.com/e/ensuring-your-personal-style-is-aligned-with-your-professional-goals-tickets-463536980587

12:00 - 13:00 EST

Learning how sensory stimuli shape perceptions and what techniques can be used to create sensational experiences

12:00 - 13:00 EST

Our Autumn Kick Off 2. Course participants will have the opportunity to meet other members , learn more about the learning process, and ask any open questions.

12:00 - 13:00 EST

Our Autumn Kick Off 1. Course participants will have the opportunity to meet other members , learn more about the learning process, and ask any open questions.

12:00 - 13:00 EST

Pauline, her team and a panel of aesthetic experts will select, among course participants,  a Grand Winner of the Aesthetic Award.  Winners will be featured in a variety of public forums and media outlets.

12:00 - 13:00 EST

Get ready to awaken your taste buds with this expert wine tasting and learn how to differentiate and articulate different flavors and aromas.

12:00 - 13:00 EST

A special workshop with brand strategist Robin Albin

12:00 - 13:00 EST

How do colors affect the way we feel and how can you apply this knowledge both in business and in life?

12:00 - 13:00 EST

Capturing Your Aesthetic Vision Through Moodboarding

12:00 - 13:00 EST

A Tastemaker Conversation on the power of curation in business.

–> content curation

–> product curation

–> experience curation

12:00 - 13:00 EST

A wellness and attunement workshop with our community member and prominent lifestyle guru Sarah Mundo

12:00 - 13:30 EST

Summer cohort kick off.

12:00 - 13:00 EST

Pauline, her team and a panel of aesthetic experts will select, among course participants,  a Grand Winner of the Aesthetic Award.  Winners will be featured in a variety of public forums and media outlets.

12:00 - 14:00 EST

A.I.Labs students submit a Final Project for course completion. This workshop is designed to help participants prepare the presentation of their Final Projects. Both content, presentation and public speaking skills will be taken into account.

12:00 - 13:00 EST

This Tastemaker Conversation draws from the best kept secrets in copywriting and storytelling to explore how we can use the power of words to engage with partners, team members and customers alike.  We will disseminate language as a form to express your aesthetic vision, increase consumer engagement and longevity within industries.

12:00 - 13:00 EST

Applying aesthetics to a product or service and eliciting the right emotional cues so that consumers are interested in buying it takes a great deal of empathy. You need to consider not just what arguments you can make—or what words you can use to persuade shoppers to buy your product or service—but what you can do to connect with them on a human level.

In this intimate workshop designed exclusively for A.I.Labs course students, Pauline Brown will guide participants in the application of their Aesthetic Intelligence in business.

12:00 - 13:00 EST

This Tastemaker Conversation explores the role of curating in the age of overproduction of information, where meticulous selection has become vitally important for finding what matters and not losing track.

Curation – a simple but forceful skill – is increasingly felt: in art and on the web, but also in retail, high finance and government policy. The concept, typically associated with the world of museums or fashion, is now central to business strategy.

12:00 - 13:00 EST

Creating Sonic Experiences: Sound is an essential tool for connecting with customers and creating feelings of intimacy. How can you apply the science of sound to deepen your relationships with customers, create richer and more pleasurable experiences and build your own brand?

12:00 - 12:00 EST

In this intimate workshop between students from the A.I.Labs course, Pauline Brown and the rest of the A.I.Labs team will present and analyze their Taste Hacks, revealing what they indicate of about each others´ aesthetic influences and taste.

12:00 - 13:00 EST