Upcoming events

07 DEC

How to Tell Brand Stories and Build on Powerful Myths

Pauline Brown
MEMBERS

Empowering a brand through its distinct markers and its unique, compelling and memorable stories

Buy tickets here https://www.eventbrite.com/e/how-to-build-your-brand-by-creating-myths-that-matter-tickets-463564583147

 

TIME

12:00 - 13:00 EST

12 DEC

How to Maximize Digital Aesthetics and Overcome Technological Constraints

Pauline Brown
PUBLIC

Overcome Technological Constraints to Create Memorable and Sensorial Online Experiences

Get tickets here : https://www.eventbrite.com/x/how-to-maximize-digital-aesthetics-and-overcome-technological-constraints-tickets-463582707357

TIME

12:00 - 13:00 EST

22 DEC

Aesthetic Awards – Autumn 2022 cohort

Pauline Brown
MEMBERS
  • Unveiling the Aesthetic Trend of The Year
  • Top Brand Awards:
          > Branding & Communications
          > Product & Packaging
          >Architectural & Experiential Design
          > Digital Aesthetics
  • Most Aesthetic Contributors to the Course
TIME

12:00 - 13:00 EST

12 JAN

Winter Cohort Orientation and Onboarding

Pauline Brown
MEMBERS

Our Winter Cohort kick off event! Tastemakers meet each other, learn about the aesthetic advantage in business, meet the team, share their goals and explore the key elements of the learning experience.

TIME

12:00 - 13:00 EST

25 JAN

Aesthetic Empathy: How to decode and appeal to your customers’ distinct tastes, aspirations and desires (even and especially when they differ from your own)?

Pauline Brown
PUBLIC

Aesthetic Empathy: How to decode and appeal to your customers’ distinct tastes, aspirations and desires (even and especially when they differ from your own)?

TIME

12:00 - 13:00 EST

08 FEB

Articulating Aesthetic Values and Vision: How to communicate your aesthetic ideals – with precision, specificity, authenticity and feeling?

Pauline Brown
MEMBERS

Articulating Aesthetic Values and Vision: How to communicate your aesthetic ideals – with precision, specificity, authenticity and feeling?

TIME

12:00 - 13:00 EST

08 MAR

Managing Aesthetic Conflict: How can you overcome conflicting pressures between honoring your brand’s heritage, while continuing to adapt it for a new generation of customers?

Pauline Brown
PUBLIC

Managing Aesthetic Conflict: Whether your brand was launched a century ago or just last year, it has heritage. And the stories and codes related to its heritage are among its most valuable assets. At the same time, in order to survive, brands must stay relevant, and they must evolve. How can you overcome potential dissonance and balance the conflicting pressures between honoring your brand’s heritage, while continuing to adapt it for a new generation of customers?

TIME

12:00 - 13:00 EST

22 MAR

Aesthetic Trend-Spotting: How to identify and capitalize on aesthetic trends based on broader social and cultural movements

Pauline Brown
PUBLIC

Aesthetic Trend-Spotting: How to identify and capitalize on aesthetic trends based on broader social and cultural movements

TIME

12:00 - 13:00 EST

06 APR

Winter Cohort Graduation Ceremony & Aesthetic Awards

Pauline Brown
MEMBERS

Winter Cohort Graduation Ceremony & Aesthetic Awards

TIME

12:00 - 13:00 EST

Past events

21 NOV

How to Identify and Capitalize on Aesthetic Trends

Pauline Brown
PUBLIC

Learning how to identify the patterns behind major news stories, deconstruct the emotions they elicit and anticipate the trends they spark

Buy tickets here: https://www.eventbrite.com/e/how-to-identify-and-capitalize-on-future-aesthetic-trends-tickets-463557050617

TIME

12:00 - 14:00 EST

09 NOV

How to Align Personal Style with your Professional Goals and Company Brand

Pauline Brown
PUBLIC

We guide participants into ensuring that their personal style is aligned with their professional goals.  

We will uncover the way codes of dress are dictated by our social and economic class as well as by professional codes that have been established well before us—not to mention practical concerns for comfort and safety. These are part of understanding AI, too, in the sense that they provide a gateway for developing empathy for ourselves and for the way others dress. The problem with dress codes is that they have the pretense of being set by a higher authority, and in my opinion, it’s more beneficial to come up with other codes that express something about the individual and are not based on some nameless overseer’s arbitrary ruling about what’s right and what isn’t.

We will help you scrap old social dress codes and adopt new personal ones as a way to convey aspects of your talents and personality. We will explore the dressing process in a s-multisensorial and attuned way, helping you find style icons that can serve as your aesthetic ideals and experiment with items you might be attracted to but never dared to wear.

https://www.eventbrite.com/e/ensuring-your-personal-style-is-aligned-with-your-professional-goals-tickets-463536980587

 

TIME

12:00 - 13:00 EST

20 OCT

How the Senses Shape Perceptions and Drive Behavior

Pauline Brown
MEMBERS

Learning how sensory stimuli shape perceptions and what techniques can be used to create sensational experiences

TIME

12:00 - 13:00 EST

07 OCT

Autumn Onboarding 2

Pauline Brown
MEMBERS

Our Autumn Kick Off 2. Course participants will have the opportunity to meet other members , learn more about the learning process, and ask any open questions.

TIME

12:00 - 13:00 EST

05 OCT

Autumn Onboarding 1

Pauline Brown
MEMBERS

Our Autumn Kick Off 1. Course participants will have the opportunity to meet other members , learn more about the learning process, and ask any open questions.

TIME

12:00 - 13:00 EST

25 AUG

Aesthetic Awards

Pauline Brown
MEMBERS

Pauline, her team and a panel of aesthetic experts will select, among course participants,  a Grand Winner of the Aesthetic Award.  Winners will be featured in a variety of public forums and media outlets.

TIME

12:00 - 13:00 EST

17 AUG

Articulating wine flavors and aromas

Lucas Frost
MEMBERS

Get ready to awaken your taste buds with this expert wine tasting and learn how to differentiate and articulate different flavors and aromas.

TIME

12:00 - 13:00 EST

03 AUG

Connecting with others through storytelling

Robin Albin
PUBLIC

A special workshop with brand strategist Robin Albin

TIME

12:00 - 13:00 EST

21 JUL

Colorways to our emotions

TBD
PUBLIC

How do colors affect the way we feel and how can you apply this knowledge both in business and in life?

TIME

12:00 - 13:00 EST

06 JUL

Capturing Your Aesthetic Vision Through Moodboarding

Pauline Brown
MEMBERS

Capturing Your Aesthetic Vision Through Moodboarding

TIME

12:00 - 13:00 EST

22 JUN

Curation as the ultimate business strategy

PUBLIC

A Tastemaker Conversation on the power of curation in business.

–> content curation

–> product curation

–> experience curation

TIME

12:00 - 13:00 EST

08 JUN

Wellness practices to remain sensorially attuned in a stressed-out world

Sarah Mundo
PUBLIC

A wellness and attunement workshop with our community member and prominent lifestyle guru Sarah Mundo

TIME

12:00 - 13:30 EST

01 JUN

Course Kick Off & Onboarding Session

Pauline Brown
MEMBERS

Summer cohort kick off.

TIME

12:00 - 13:00 EST

21 APR

Aesthetic Awards

Course Graduation
PUBLIC
awards

Pauline, her team and a panel of aesthetic experts will select, among course participants,  a Grand Winner of the Aesthetic Award.  Winners will be featured in a variety of public forums and media outlets.

TIME

12:00 - 14:00 EST

16 APR

Final Project Guidance

Workshop
MEMBERS
guidance

A.I.Labs students submit a Final Project for course completion. This workshop is designed to help participants prepare the presentation of their Final Projects. Both content, presentation and public speaking skills will be taken into account.

 

TIME

12:00 - 13:00 EST

30 MAR

Conquering Cliché Corporate Communications

Tastemaker Conversation
PUBLIC
words

This Tastemaker Conversation draws from the best kept secrets in copywriting and storytelling to explore how we can use the power of words to engage with partners, team members and customers alike.  We will disseminate language as a form to express your aesthetic vision, increase consumer engagement and longevity within industries.

TIME

12:00 - 13:00 EST

16 MAR

“The other A.I” – Considerations and Applications for Business

Workshop
MEMBERS
business

Applying aesthetics to a product or service and eliciting the right emotional cues so that consumers are interested in buying it takes a great deal of empathy. You need to consider not just what arguments you can make—or what words you can use to persuade shoppers to buy your product or service—but what you can do to connect with them on a human level.

In this intimate workshop designed exclusively for A.I.Labs course students, Pauline Brown will guide participants in the application of their Aesthetic Intelligence in business.

TIME

12:00 - 13:00 EST

02 MAR

Curation : The power of selection in a world of excess

Tastemaker Conversation
PUBLIC
curation

This Tastemaker Conversation explores the role of curating in the age of overproduction of information, where meticulous selection has become vitally important for finding what matters and not losing track.

Curation – a simple but forceful skill – is increasingly felt: in art and on the web, but also in retail, high finance and government policy. The concept, typically associated with the world of museums or fashion, is now central to business strategy.

TIME

12:00 - 13:00 EST

22 FEB

Creating Sonic Experiences:How can you apply the science of sound to deepen your relationships with customers, create richer and more pleasurable experiences and build your own brand?

Pauline Brown
PUBLIC

Creating Sonic Experiences: Sound is an essential tool for connecting with customers and creating feelings of intimacy. How can you apply the science of sound to deepen your relationships with customers, create richer and more pleasurable experiences and build your own brand?

TIME

12:00 - 12:00 EST

16 FEB

Unveiling Your Taste Hacks: What They Reveal and How You Can Use Them?

Workshop
MEMBERS
taste hacks

In this intimate workshop between students from the A.I.Labs course, Pauline Brown and the rest of the A.I.Labs team will present and analyze their Taste Hacks, revealing what they indicate of about each others´ aesthetic influences and taste.

TIME

12:00 - 13:00 EST

This website uses cookies to ensure you get the best experience. Learn more