Exercise 2 – Expressing Yourself through a Mood Board

TASTEMAKER INDEX

Pioneer of the Business of Aesthetics GO TO WORKBOOK
Legendary Hairstylist & Beauty Entrepreneur GO TO WORKBOOK
Celebrity Fashion Stylist GO TO WORKBOOK
Sustainable Fashion Designer GO TO WORKBOOK

WORKBOOK EXAMPLES

Pauline Brown, Pioneer on the Business of Aesthetics

Frédéric Fekkai, Legendary Hairstylist & Beauty Entrepreneur

Edda Gudmundsdottir, Celebrity Fashion Stylist

Maria Intscher-Owrang, Sustainable Fashion Designer

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Edda Gudmundsdott
Fashion Stylist COLOURFUL - CAMOUFLAGE - RESILIENT - KIND
Edda is an authority on style who counts among her clients an extensive list of inspiring celebrities like Bjork or Taylor Swift and international brands. She is known for her artistic and versatile approach and uses her unparalleled imagination as her greatest aesthetic advantage in her business. She was born in Iceland and lives between NY, LA and Europe. Her greatest inspirations? The bizarre and unique.
Frédéric Fekkai
Founder and CEO Fekkai Brands OPTIMIST - CURIOUS - CARING
Frédéric has shaped the international beauty landscape and he continues to do so. Born in France, he rapidly rose through the beauty ranks, evolving from a salon owner and stylist with an impressive roster of clients to a luxury lifestyle brand. Always passionate about development and innovation, Frédéric and his wife Shirin founded Bastide in 2016. In 2018, Frédéric reclaimed his namesake brand and is working to evolve the Fekkai brand with a focus on clean ingredients and sustainable practices.
Maria Intscher-Owrang
CEO at Simplifyber OTHEWORDLY - AUSTERE - OPTIMISTIC
Maria is a fashion innovator whose critically-acclaimed designs have been featured on the covers and pages of the international fashion press for two decades. She is revolutionizing the fashion industry through clothing made with chemistry and bio materials.
Paula Oriol
Business Director Aesthetic Intelligence Labs
Brown is a renowned authority on luxury market masterpieces. Former Chairman of LVMH Moët Hennessy Louis Vuitton North  America, in 2016 she turned her talents to education and consulting, where she thought she would make the most impact. She is the author of best-selling book Aesthetic Intelligence: How To Boost It and Use It in Business and Beyond, which is based on the course.
Pauline Brown
founder of Aesthetic Intelligence Labs
Pauline Brown is a renowned authority on luxury market masterpieces. Former Chairman of LVMH Moët Hennessy Louis Vuitton North  America, in 2016 she turned her talents to education and consulting, where she thought she would make the most impact. She is the author of best-selling book Aesthetic Intelligence: How To Boost It and Use It in Business and Beyond, which is based on the course she developed and taught at Harvard Business School and serves as the basis for this foundational course in Aesthetic Intelligence Lab you are currently taking.
Veronique Gabai-Pinsky
Founder of Veronique Gabai POSITIVE - GENEROUS - STRONG
Veronique is a brand-builder bridging creative thinking and business acumen. After many years leading beauty and fashion companies, including Vera Wang or Estée Lauder Companies as the global president (where she oversaw launches of cult scents such as DKNY´s Be Delicious or Guerlain´s iconic Aqua Allegoria), she launched her eponymous luxury fragrance-led jewellery, body and beauty brand Veronique Gabai in 2019.