We at A.I. Labs believe aesthetic tastes can be discovered and refined through a variety of life experiences. None, however, are as primal, universal or revealing as individual food preferences. After all, eating is fundamental. We all do it. Yet, we each gravitate toward different food types and culinary experiences. What drives our differences? And what accounts for our shared passion?
Our common quest for fine dining is, of course, not just about nourishment. It’s also about cultural, social and emotional connections. But when it comes to our perception of taste, how much of our gustatory delight is driven by non-food factors like the shape of a plate or quality of background music?
To learn more about the science behind our enjoyment of dining, we consulted with one of the world’s pioneers in cross-modal research, Dr. Charles Spence, experimental psychologist and author of The Perfect Meal.
Below are just a few of the many Aesthetic Aha’s that we picked up during our conversation with him as well as some suggestions on how you might apply them to your next dinner party.