We don’t need
more stuff.
What we need is
to feel more alive.
Aesthetic Intelligence is not simply about beauty; it’s about delight. It’s about the pleasure we perceive through our senses. Aesthetic Businesses don’t just sell goods or services that meet the needs of their customers; they create experiences, memories and connections that last.
Aesthetic Intelligence may be the only advantage
we humans still have over machines.
That’s why we call it “the other A.I.”
And that’s why it matters.
We are a learning platform designed to boost your Aesthetic Intelligence, apply it to business and unleash value. We help you tap into and refine your aesthetic abilities and turn them into a strategic advantage. We also provide you with an opportunity to learn from leading tastemakers through their own experiences and insights.
Aesthetic Intelligence: The Foundation
Build lasting value for your business by using your taste as an asset and tool for expressing richer stories and forging deeper connections with customers.
Longtime luxury goods leader and pioneer of the “Business of Aesthetics,” Pauline Brown brings her knowledge, experience and methodologies to teach the fundamentals of Aesthetic Intelligence.
“My mission is to humanize the business world and to show executives, entrepreneurs and other professionals why and how to put human delight at the heart of their strategies.”
Learn more
Pauline Brown, Founder
Ideas
Events
Aesthetic Intelligence Labs’ online events offer access to prominent tastemakers from around the world as well as the opportunity to participate in interactive workshops with Pauline Brown and her team. To secure your seat at one of our upcoming events, simply click on the “+” next to the event description and continue on to the registration page.
Note that “Public Events” are open to all, while “Member-Only Events” are exclusive to students of A.I. Labs.
To attend the latter, you must be enrolled in our course.
07 DEC
How to Tell Brand Stories and Build on Powerful Myths
Pauline Brown
Empowering a brand through its distinct markers and its unique, compelling and memorable stories
Buy tickets here https://www.eventbrite.com/e/how-to-build-your-brand-by-creating-myths-that-matter-tickets-463564583147
12:00 - 13:00 EST
12 DEC
How to Maximize Digital Aesthetics and Overcome Technological Constraints
Pauline Brown
Overcome Technological Constraints to Create Memorable and Sensorial Online Experiences
Get tickets here : https://www.eventbrite.com/x/how-to-maximize-digital-aesthetics-and-overcome-technological-constraints-tickets-463582707357
12:00 - 13:00 EST
22 DEC
Aesthetic Awards – Autumn 2022 cohort
Pauline Brown
- Unveiling the Aesthetic Trend of The Year
- Top Brand Awards:
- Most Aesthetic Contributors to the Course
12:00 - 13:00 EST
12 JAN
Winter Cohort Orientation and Onboarding
Pauline Brown
Our Winter Cohort kick off event! Tastemakers meet each other, learn about the aesthetic advantage in business, meet the team, share their goals and explore the key elements of the learning experience.
12:00 - 13:00 EST
25 JAN
Aesthetic Empathy: How to decode and appeal to your customers’ distinct tastes, aspirations and desires (even and especially when they differ from your own)?
Pauline Brown
Aesthetic Empathy: How to decode and appeal to your customers’ distinct tastes, aspirations and desires (even and especially when they differ from your own)?
12:00 - 13:00 EST