We don’t need
more stuff.
What we need is
to feel more alive.
Aesthetic Intelligence is not simply about beauty; it’s about delight. It’s about the pleasure we perceive through our senses. Aesthetic Businesses don’t just sell goods or services that meet the needs of their customers; they create experiences, memories and connections that last.
Aesthetic Intelligence may be the only advantage
we humans still have over machines.
That’s why we call it “the other A.I.”
And that’s why it matters.
We are a learning platform designed to boost your Aesthetic Intelligence, apply it to business and unleash value. We help you tap into and refine your aesthetic abilities and turn them into a strategic advantage. We also provide you with an opportunity to learn from leading tastemakers through their own experiences and insights.
Aesthetic Intelligence: The Foundation
Build lasting value for your business by using your taste as an asset and tool for expressing richer stories and forging deeper connections with customers.
Longtime luxury goods leader and pioneer of the “Business of Aesthetics,” Pauline Brown brings her knowledge, experience and methodologies to teach the fundamentals of Aesthetic Intelligence.
“My mission is to humanize the business world and to show executives, entrepreneurs and other professionals why and how to put human delight at the heart of their strategies.”
Learn more
Pauline Brown, Founder
Ideas
Events
Aesthetic Intelligence Labs’ online events offer access to prominent tastemakers from around the world as well as the opportunity to participate in interactive workshops with Pauline Brown and her team. To secure your seat at one of our upcoming events, simply click on the “+” next to the event description and continue on to the registration page.
Note that “Public Events” are open to all, while “Member-Only Events” are exclusive to students of A.I. Labs.
To attend the latter, you must be enrolled in our course.
08 FEB
Articulating Aesthetic Values and Vision: How to communicate your aesthetic ideals – with precision, specificity, authenticity and feeling?
Pauline Brown
Articulating Aesthetic Values and Vision: How to communicate your aesthetic ideals – with precision, specificity, authenticity and feeling?
12:00 - 13:00 EST
08 MAR
Managing Aesthetic Conflict: How can you overcome conflicting pressures between honoring your brand’s heritage, while continuing to adapt it for a new generation of customers?
Pauline Brown
Managing Aesthetic Conflict: Whether your brand was launched a century ago or just last year, it has heritage. And the stories and codes related to its heritage are among its most valuable assets. At the same time, in order to survive, brands must stay relevant, and they must evolve. How can you overcome potential dissonance and balance the conflicting pressures between honoring your brand’s heritage, while continuing to adapt it for a new generation of customers?
12:00 - 13:00 EST
22 MAR
Aesthetic Trend-Spotting: How to identify and capitalize on aesthetic trends based on broader social and cultural movements
Pauline Brown
Aesthetic Trend-Spotting: How to identify and capitalize on aesthetic trends based on broader social and cultural movements
12:00 - 13:00 EST
06 APR
Winter Cohort Graduation Ceremony & Aesthetic Awards
Pauline Brown
Winter Cohort Graduation Ceremony & Aesthetic Awards
12:00 - 13:00 EST