We don’t need
more stuff.
What we need is
to feel more alive.
Aesthetic Intelligence is not simply about beauty; it’s about delight. It’s about the pleasure we perceive through our senses. Aesthetic Businesses don’t just sell goods or services that meet the needs of their customers; they create experiences, memories and connections that last.
Aesthetic Intelligence may be the only advantage
we humans still have over machines.
That’s why we call it “the other A.I.”
And that’s why it matters.
We are a learning platform designed to boost your Aesthetic Intelligence, apply it to business and unleash value. We help you tap into and refine your aesthetic abilities and turn them into a strategic advantage. We also provide you with an opportunity to learn from leading tastemakers through their own experiences and insights.
Aesthetic Intelligence: The Foundation
Build lasting value for your business by using your taste as an asset and tool for expressing richer stories and forging deeper connections with customers.
Longtime luxury goods leader and pioneer of the “Business of Aesthetics,” Pauline Brown brings her knowledge, experience and methodologies to teach the fundamentals of Aesthetic Intelligence.
“My mission is to humanize the business world and to show executives, entrepreneurs and other professionals why and how to put human delight at the heart of their strategies.”
Learn more
Pauline Brown, Founder
Ideas
Events
Aesthetic Intelligence Labs’ online events offer access to prominent tastemakers from around the world as well as the opportunity to participate in interactive workshops with Pauline Brown and her team. To secure your seat at one of our upcoming events, simply click on the “+” next to the event description and continue on to the registration page.
Note that “Public Events” are open to all, while “Member-Only Events” are exclusive to students of A.I. Labs.
To attend the latter, you must be enrolled in our course.
16 OCT
Welcome Session: How the Senses Drive Emotions and Behavior
Pauline Brown
Welcome Session: How the Senses Drive Emotions and Behavior
11:00 - 12:00 EST
26 OCT
Aesthetic Preferences: How Personal Tastes Are Formed
Pauline Brown
Aesthetic Preferences: How Personal Tastes Are Formed
11:00 - 12:00 EST
01 NOV
Cross-Modal Perception: How to Tap into Your Synaesthetic Genius
Pauline Brown
Cross-Modal Perception: How to Tap into Your Synaesthetic Genius
11:00 - 12:00 EST
08 NOV
Storytelling: How to Narrate Using Verbal and NonVerbal Strategies
Pauline Brown
Storytelling: How to Narrate Using Verbal and NonVerbal Strategies
11:00 - 12:00 EST
21 NOV
Case Studies: How Best-inClass Aesthetic Brands Are Created, Managed & Sustained
Pauline Brown
Final Project Challenge Brainstorming
11:00 - 12:00 EST