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We don’t need
more stuff.

What we need is
to feel more alive.

Aesthetic Intelligence is not simply about beauty; it’s about delight. It’s about the pleasure we perceive through our senses. Aesthetic Businesses don’t just sell goods or services that meet the needs of their customers; they create experiences, memories and connections that last.

Aesthetic Intelligence may be the only advantage
we humans still have over machines.
That’s why we call it “the other A.I.”
And that’s why it matters.
THE OTHER AI     THE OTHER AI

We are a learning platform designed to boost your Aesthetic Intelligence, apply it to business and unleash value. We help you tap into and refine your aesthetic abilities and turn them into a strategic advantage. We also provide you with an opportunity to learn from leading tastemakers through their own experiences and insights.

Learn about the course

Aesthetic Intelligence: The Foundation

Build lasting value for your business by using your taste as an asset and tool for expressing richer stories and forging deeper connections with customers.

Longtime luxury goods leader and pioneer of the “Business of Aesthetics,” Pauline Brown brings her knowledge, experience and methodologies to teach the fundamentals of Aesthetic Intelligence.

Learn about the course

pelícano

“Aesthetic Intelligence emphasizes how important it is for people to develop a strong voice.”

Donna Karan, Fashion Designer

“Aesthetic Intelligence shows executives and entrepreneurs how to harness and apply their personality, preferences and taste to their companies, and, in so doing, create long-term sustainable advantage.”

John Mackey, CEO of Whole Foods Market

“In Aesthetic Intelligence, Pauline Brown shows how you can apply critical lessons from fields like fashion and beauty to transform all types of businesses.”

Walter Isaacson, Best-Selling Author

“Pauline Brown opens up a new area of inquiry as she highlights the power of aesthetic intelligence as a success factor for business leaders today.”

Dan Nordstrom, Consumer Investor and Former Retail Leader

WHAT THEY SAY ABOUT

“My mission is to humanize the business world and to show executives, entrepreneurs and other professionals why and how to put human delight at the heart of their strategies.”

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Pauline Brown

Pauline Brown, Founder

Pauline Brown

Ideas

ARTICLES

Unlock your Aesthetic Advantage

05/15/2023

When it comes to Artificial Intelligence, are you an optimist or a pessimist? Will A.I. unleash immense progress for mankind?   Or will it destroy all of humanity? There is only one thing we know for sure: the way to outperform machines is by investing in our Aesthetic Intelligence or, as we call it,  “the other A.I.”

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ARTICLES

Conquering A.I. with “the other A.I.” – Workshop

workshop artificial intelligence vs aesthetic intelligence
04/18/2023

ChatGPT, Dall-E, Bard… A.I. is exponentially improving our ability to process data. But, is it improving our understanding? Our judgment? Or our imagination? To learn more about uniquely human forms of intelligence — how & why they matter, now more than ever — register for our upcoming workshop.

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INSIGHTS

On the Substance of Style

pauline brown
11/30/2022

Pauline Brown reflects on the importance of style as a tool to showcase your best self – not despite your flaws, but because of them.

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INSIGHTS

The Aesthetics of Thanksgiving

11/17/2022

What does Thanksgiving feel like If you are American, it probably tastes of turkey and cranberry sauce, smells of a relative´s perfume, looks like 50 shades of orange and sounds of a mix of family excitement and mediation. But for most of the other 17 countries that designate a holiday to show gratitude, their day is a different sensorial experience. Their narrative is different to the Plymouth pilgrims and this plays out in the aesthetics that mark their holiday.

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INSIGHTS

Coming To Our Senses

11/07/2022

Our insights into how the senses work – individually and interactively – and how they drive human emotions, perceptions and behaviors.

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Events

Aesthetic Intelligence Labs’ online events offer access to prominent tastemakers from around the world as well as the opportunity to participate in interactive workshops with Pauline Brown and her team. To secure your seat at one of our upcoming events, simply click on the “+” next to the event description and continue on to the registration page.

Note that “Public Events” are open to all, while “Member-Only Events” are exclusive to students of A.I. Labs.
To attend the latter, you must be enrolled in our course.

07 JUN

Storytelling: How to Narrate Using Verbal and Non-Verbal Strategies

Pauline Brown
MEMBERS
Storytelling: How to Narrate Using Verbal and Non-Verbal Strategies

Storytelling: How to Narrate Using Verbal and Non-Verbal Strategies

TIME

11:00 - 12:30 EST

14 JUN

Case Studies: How Best-in-Class Aesthetic Brands Are Created, Managed & Sustained

Pauline Brown
MEMBERS
Case Studies: How Best-in-Class Aesthetic Brands Are Created, Managed & Sustained

Case Studies: How Best-in-Class Aesthetic Brands Are Created, Managed & Sustained

TIME

11:00 - 12:30 EST

27 JUN

Aesthetic Trends: How to Identify & Capitalize on Socio-Cultural Movements

Pauline Brown
MEMBERS
Aesthetic Trends: How to Identify & Capitalize on Socio-Cultural Movements

Aesthetic Trends: How to Identify & Capitalize on Socio-Cultural Movements

TIME

11:00 - 12:30 EST

See all events See past events

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