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We don’t need
more stuff.

What we need is
to feel more alive.

Aesthetic Intelligence is not simply about beauty; it’s about delight. It’s about the pleasure we perceive through our senses. Aesthetic Businesses don’t just sell goods or services that meet the needs of their customers; they create experiences, memories and connections that last.

Aesthetic Intelligence may be the only advantage
we humans still have over machines.
That’s why we call it “the other A.I.”
And that’s why it matters.
THE OTHER AI     THE OTHER AI

We are a learning platform designed to boost your Aesthetic Intelligence, apply it to business and unleash value. We help you tap into and refine your aesthetic abilities and turn them into a strategic advantage. We also provide you with an opportunity to learn from leading tastemakers through their own experiences and insights.

Learn about the course

Aesthetic Intelligence: The Foundation

Build lasting value for your business by using your taste as an asset and tool for expressing richer stories and forging deeper connections with customers.

Longtime luxury goods leader and pioneer of the “Business of Aesthetics,” Pauline Brown brings her knowledge, experience and methodologies to teach the fundamentals of Aesthetic Intelligence.

Learn about the course

pelícano

“Aesthetic Intelligence emphasizes how important it is for people to develop a strong voice.”

Donna Karan, Fashion Designer

“Aesthetic Intelligence shows executives and entrepreneurs how to harness and apply their personality, preferences and taste to their companies, and, in so doing, create long-term sustainable advantage.”

John Mackey, CEO of Whole Foods Market

“In Aesthetic Intelligence, Pauline Brown shows how you can apply critical lessons from fields like fashion and beauty to transform all types of businesses.”

Walter Isaacson, Best-Selling Author

“Pauline Brown opens up a new area of inquiry as she highlights the power of aesthetic intelligence as a success factor for business leaders today.”

Dan Nordstrom, Consumer Investor and Former Retail Leader

WHAT THEY SAY ABOUT

“My mission is to humanize the business world and to show executives, entrepreneurs and other professionals why and how to put human delight at the heart of their strategies.”

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Pauline Brown

Pauline Brown, Founder

Pauline Brown

Ideas

INSIGHTS

The Perfect Meal

09/27/2022

We at A.I. Labs believe aesthetic tastes can be discovered and refined through a variety of life experiences. None, however, are as primal, universal or revealing as individual food preferences. After all, eating is fundamental. We all do it. Yet, we each gravitate toward different food types and culinary experiences. What drives our differences? And what accounts for our shared passion?

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CONVERSATIONS

Color Stories

09/27/2022

We at A.I. Labs are fascinated by the ability of colors — not just blue, but all colors — to shape our moods, behaviors, wellbeing, and even purchasing decisions. (In fact, 85% of consumers say they choose a particular product or service on the basis of its color palette.) To learn more, we hosted two recent Tastemaker Conversations with experts in the field.

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CONVERSATIONS

Curating Your Closet

07/18/2022

In our quest to figure out how to put our own wardrobe to better use, make wiser shopping decisions, and rediscover joy through dressing, we invited our friend and favorite stylist, Cynthia Carr Gardner, to join us at A.I. Labs and share her insights and advice.

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ARTICLES

The Revenge of Sneaker Heads

06/14/2022

The rise of ‘sneaker culture’ — along with the increasingly outrageous (and outrageously priced) designs — have gotten us thinking about the cultural significance of this particular style of footwear. Why and how have sneakers become such an important status symbol? Is this a fad? Or a movement?

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INSIGHTS

Aesthetic Awards – Winter 2022

05/24/2022

At the end of each cohort session, we host a special event — The Aesthetic Awards — in which we recognize our top students as well as best-in class aesthetic brands. Essentially, it’s our version of The Oscars! Thought we’d share a few highlights from last month’s ceremony and our top aesthetic picks for winter 2022. Cheers!

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See more ideas

Events

Aesthetic Intelligence Labs’ online events offer access to prominent tastemakers from around the world as well as the opportunity to participate in interactive workshops with Pauline Brown and her team. To secure your seat at one of our upcoming events, simply click on the “+” next to the event description and continue on to the registration page.

Note that “Public Events” are open to all, while “Member-Only Events” are exclusive to students of A.I. Labs.
To attend the latter, you must be enrolled in our course.

05 OCT

Autumn Onboarding 1

Pauline Brown
MEMBERS

Our Autumn Kick Off 1. Course participants will have the opportunity to meet other members , learn more about the learning process, and ask any open questions.

TIME

12:00 - 13:00 EST

07 OCT

Autumn Onboarding 2

Pauline Brown
MEMBERS

Our Autumn Kick Off 2. Course participants will have the opportunity to meet other members , learn more about the learning process, and ask any open questions.

TIME

12:00 - 13:00 EST

20 OCT

How the Senses Shape Perceptions and Drive Behavior

Pauline Brown
MEMBERS

Learning how sensory stimuli shape perceptions and what techniques can be used to create sensational experiences

TIME

12:00 - 13:00 EST

09 NOV

How to Align Personal Values and Style with your Company Brand

Pauline Brown
MEMBERS

Rediscovering and refining your aesthetic gifts and aligning them with your business objectives

TIME

12:00 - 13:00 EST

21 NOV

How to Identify and Capitalize on Aesthetic Trends

Pauline Brown
MEMBERS

Learning how to identify the patterns behind major news stories, deconstruct the emotions they elicit and anticipate the trends they spark

TIME

12:00 - 14:00 EST

See all events See past events

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